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Days of Our Lives Ends NBC Run After 57 Years, Moves to Peacock

Days of Our Lives Ends NBC Run After 57 Years, Moves to Peacock Image
  • Posted on 04th Aug, 2022 00:44 AM
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NBCUniversal announces that daytime soap opera Day of Our Lives will end its run on NBC and begin airing new episodes on Peacock in September.

NBC will no longer air Days of Our Lives.

According to The Hollywood Reporter, the long-running daytime soap opera series will leave the network this September and begin streaming on NBCUniversal's Peacock streaming platform on Sept. 12. NBC will fill the daytime spot vacated by Days of Our Lives with NBC News Daily. "This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers," said NBCUniversal Television and Streaming chairman Mark Lazarus in a statement. "With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers."

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Days of Our Lives is one of the longest-running scripted television programs in the world, airing nearly every weekday since November 8, 1965. The series is set in the fictional city of Salem, Illinois and primarily focuses on two families, the Bradys and the Hortons. Days has aired over 14,000 episodes and is currently mid-way through its fifty-seventh season. The soap opera, produced by Corday Productions in association with Sony Pictures Television, has already been renewed for Season 58, which will take the series through the 2022-23 season. Days is the second longest-running daytime drama in American television history behind ABC’s General Hospital.

All episodes of Days of Our Lives are available to stream on Peacock. New episodes will begin streaming on the service on Sept. 12.

Source: The Hollywood Reporter

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