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DC Plans New Launches, More Superman As 2013 Sales Hit

DC Plans New Launches, More Superman As 2013 Sales Hit Image
  • Posted on 15th Sep, 2022 05:03 AM

DC's John Cunningham and Bob Wayne discuss what's next for the New 52 after six cancellations, why Superman graphic novels will reign in 2013 and what "Injustice: Gods Among Us" says about digital sales.

January's comic book sales numbers ultimately meant a month of mixed blessings for DC Comics. While sales for comics as a whole were up from the same month in 2012, that came with the caveat that January 2013 had an extra week of products shipping to comic shops. And though DC itself landed many high-ranking titles in the top ten of both the periodical and graphic novels sold in comic shops, they still lost overall market share to Marvel.


Combine that high charting performance for DC's top titles with the news that the publisher was also canceling a number of lower-selling titles, and it left plenty to talk about with DC SVP of Sales Bob Wayne and SVP of Marketing John Cunningham.

In their regular monthly chat with CBR, the pair were quick to note that more titles were on the way to fill the void in the New 52 left by departing books like "Savage Hawkman" and "Firestorm." And the executives also spoke highly of plans to expand the Superman franchise is book stores, comic shops and digital platforms as DC Entertainment and Zack Snyder's "Man of Steel" gets ready to debut in theaters. Alongside discussion of DC's overall chart performance and our exclusive look at their digital sales rankings, that makes for some interesting news as the numbers for 2013 start to take shape.

As we're still at the start of 2013, what's been the battle cry for the year you have. Is there a focus within or without the New 52 that you'd like to focus on more?

Cunningham: I would say that the battle cry we have in the most broad sense of the year would be "Superman and Sandman" as that's going to be a big second half of the year push for us. In some ways, I say that and feel that I'm being reductionist in saying that. If you look at 2013 and all the formats we're trying to publish in and audiences we're trying to serve, it's still a year for growth outward. There are new markets and new readers out there, and we want to try and find a way to grow those while still keeping our core market as strong as it's been since the start of the New 52. That may not be as sexy as saying "Superman and Sandman," but it really is the lion's share of work that needs to be done.

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