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EXCLUSIVE: DC Execs On Sales In Digital, Print & New 52 Wave Two

EXCLUSIVE: DC Execs On Sales In Digital, Print & New 52 Wave Two Image
  • Posted on 16th Sep, 2022 04:03 AM
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DC Comics Bob Wayne and John Cunningham stop by to unpack the digital and print sales ranking from March with an eye towards the future, revealing which titles are on the rise, how collections will fare come May and more.

In the ongoing back and forth between DC Comics and their chief competitor Marvel Comics over sales dominance in the comic book Direct Market, Marvel had a commanding performance in the March sales ranking, taking back three spots in the top ten after multiple shutouts from DC's New 52 and winning both dollar and marketshare on the month on the strength of their "Avengers Vs. X-Men" launch.

CBR VIDEO OF THE DAY

Of course, seeing the continued results of the comics marketplace reports as a battle between two forces is only one way to look at the numbers, and this month, when CBR spoke with DC SVP of Sales Bob Wayne and SVP of Marketing John Cunningham, we turned our focus onto DC's view of the market as a whole as well as their plans for moving the ball forward in future months when they have a new wave of product to launch on multiple fronts.

Below, the pair discuss the March sales rankings both in print and by revealing exclusive new digital top ten sales rankings for the month, reveal what books are gaining month-over-month as the New 52 enters its eighth month, share initial reports on sales for collected editions for the initiative and make predictions for sales moving into May and beyond.

You've got a lot coming on the periodical side over the next few months as well. There are crossovers like "Night of the Owls" and "The Culling" on a smaller scale, and "Before Watchmen" is hanging out there in the wings. This month, Marvel had two very big launches make a splash on the top ten. What do you feel like DC's next wave of product is going to be able to do for you guys in terms of sales and visibility?

Wayne: Certainly, when the second wave of New 52 titles arrives in May, "Batman Inc." and "Earth-2" are both tracking very strongly on initial orders from retailers. And the following month, when "Before Watchmen" titles go on sale, we expect those numbers to be top ten level numbers as well.

Stay tuned for more on the March sales charts on CBR!

EXCLUSIVE: DC Execs On Sales In Digital, Print & New 52 Wave Two View Story

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