There's almost certainly no doubt about it at this point. When sales rankings and numbers come in for May's performance in the Direct Market of comic shops, Marvel Comics' "Avengers Vs. X-Men"
#1 will be the top-selling single issue of the month. In an exclusive
interview with CBR News, Marvel SVP of Sales David Gabriel
revealed that the kick-off to the publisher's summer event has brought in an initial order estimate of over 250,000 copies, a number which represents the biggest pre-order for a Marvel book in several years and one which will likely top the first month performance of competitor DC Comics' recent "Justice League"
#1 (though that comic has proven to have a very long tail with overall sales now reported at around 400,000).
Of course, there's much more going on at Marvel these days than the pre-orders on a single comic (no matter how important that comic may be to the line). Below, Gabriel speaks to Marvel's place in the Direct Market in the wake of February Sales Estimates that saw the House of Ideas winning market and unit share even as DC took the top ten spots on the chart, discusses recent Marvel policies including shipping titles more than 12 times a year and overshipping select releases to retailers free of charge, the success of their "Fantastic Four Season One" OGN and what that means for the future, how digital moves from day-and-date to download coupons in print impact sales, what the Marvel ReEvolution promotions holds in store next and much, much more.
EXCLUSIVE: Marvel's Gabriel on "AvX" Sales, DIgital Initiatives & More View Story