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SXSW: Marvel Brings New Formats, Video & 700 Free #1s

SXSW: Marvel Brings New Formats, Video & 700 Free #1s Image
  • Posted on 15th Sep, 2022 03:18 AM

At South by Southwest, Marvel announced plans for more Infinite Comics, a new music initiative called Project Gamma, more online video programming and a free comics push as Peter Phillips and Axel Alonso explain.

As everyone from music heads to tech geeks gather in Austin, TX this weekend for the annual South By Southwest festival, Marvel Comics is again carving out its own spot in the proceedings at SXSW Interactive. Today at the tech industry event, the publisher announced a new wave of initiatives and products from its "Marvel ReEvolution" branding of digital offerings.

On the back of last year's announcement of the tablet-ready "Infinite Comic" format, probably the biggest news for regular Marvel readers is word that the publisher will produce weekly Infinite comics starting this summer - a product presaged by some 52 hash mark teasers. The Infinite offerings will serialize 13-issue story arcs across the year, starting with "Wolverine: Japan's Most Wanted" by Jason Aaron, Jason Latour and Paco Diaz. Read CBR's interview with the writers and Editor Nick Lowe now.


But the publisher also made another set of announcements with less new story significance if not more muscle in expanding its digital footprint overall. These include new technology called "Project Gamma" which will add music and other audio cues to select digital comics, the already-revealed revamp of their "Marvel Unlimited" digital subscription service as a iOS-based system in addition to its desktop form, a new suite of Marvel video products online including documentary series on the companies history and a "Marvel #1" promotion that will see the company offer over 700 first issues in its line for free for the next two days.

CBR News spoke about all these moves with Editor-in-Chief Axel Alonso and SVP & GM of the Marvel Digital Media Group Peter Phillips in advance of their reveals on stage in Austin.

Marvel will give away 700 free digital comics this week.

Lastly, fans or curious readers in Marvel's comics in digital form will be able to sample an awful lot of the line as a wide range of #1 issues will be free on the Marvel Comics app starting today and going through Tuesday night. "We're constantly trying to get people in to read our series," Phillips said. "This is an opportunity to really introduce people at the ground level. We're having over 700 #1s available for about 48 hours for free, and that's really about trial. Everything, to be honest, is about trial for us. We want people to try these things, and if they like it we can build a business partnership. That's how I look at it, and it's how we all look at it. We're trying to create a great experience that people are excited to engage in."

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